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Revitalization Program of Floral Garden in Kromeriz
Holý, Martin ; Františák, Luboš (referee) ; Sochor, Jan (advisor)
The project respects the original conception of the garden to create space closed against surroundings. In the Holland garden I create one building that contains galery, café, bookshop and education center. The groundplan shape results from the axes of the Floral Garden. The Holland Garden is a changing space, variable is the inner disposition of the building as well. In the south part I project glasshouses, outdoor patches, a workshop building, water atractions and a voliere for keeping birds. The groundplan solution of this part goes out from the groundplan of the building in the Holland garden.
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Revitalization Program of Floral Garden in Kromeriz
Odstrčilík, Viktor ; Mazalová, Alena (referee) ; Sochor, Jan (advisor)
Project is situated in Kvetna garden in Kromeriz. All project is very clean, smart and minimalistic. All functions is located in ground floor of existing building. There is ticket office, shop, educating center and library. In garden is located only small cofee house and wood boxes which is like garden in garden. In theese boxes is sited orange trees and tulips. In other boxes is sited gardendig and stuffs like that.
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The axe in the Early Middle Ages as a tool, weapon and symbol of the social status
Orgonášová, Ľudmila ; Sláma, Jiří (advisor) ; Štefan, Ivo (referee)
The topic of this thesis is processing of finds of early medieval axes from areas of Moravia and Bohemia, based on accessible publications and is fully supported by this processing in a mater of crafting, but mainly in a matter combat and symbolic use of this versatile tool. The aim of the thesis is to introduce the reader to basic types of Slavic axes, their manufacturing and occurrence in particular localities, but mainly with the context of discovery circumstances and its interpretation with the relations to life of early medieval man. In a small extent, a statement of existing iconographic and written sources is used, mainly in questions that are not sufficiently known from archeological finds and situations.
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Opposing concepts of masculinity in the communication of Fernet Stock and AXE and their reflexion by different generations of men
Ružičková, Judita ; Krobová, Tereza (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor's thesis focuses on different representations of masculinity in marketing communication targeting men. Cases presented are those of Fernet Stock and AXE brands, whose communications portray masculinity in starkly contrasting ways. Fernet Stock urges middle-aged men to resist societal changes and not to yield their traditional masculine toughness, whereas AXE attempts to encourage young men to be their true selves, even at the cost of breaking masculine stereotypes. The aim of the thesis is to deepen the understanding of male self-identified views of masculinity, how they differ from one generation to another, and how well these correspond to the representation in the studied cases of marketing communication. The research is guided by existing theoretical concepts of masculinity, using the theory of hegemonic masculinity by Australian sociologist Raewyn Connell as a basis. The thesis is conducted as a qualitative research, using the method of thematic analysis of semi- structured interviews with members of both target groups, middle-aged and young men, respectively.
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The axe in the Early Middle Ages as a tool, weapon and symbol of the social status
Orgonášová, Ľudmila ; Sláma, Jiří (advisor) ; Štefan, Ivo (referee)
The topic of this thesis is processing of finds of early medieval axes from areas of Moravia and Bohemia, based on accessible publications and is fully supported by this processing in a mater of crafting, but mainly in a matter combat and symbolic use of this versatile tool. The aim of the thesis is to introduce the reader to basic types of Slavic axes, their manufacturing and occurrence in particular localities, but mainly with the context of discovery circumstances and its interpretation with the relations to life of early medieval man. In a small extent, a statement of existing iconographic and written sources is used, mainly in questions that are not sufficiently known from archeological finds and situations.
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Revitalization Program of Floral Garden in Kromeriz
Holý, Martin ; Františák, Luboš (referee) ; Sochor, Jan (advisor)
The project respects the original conception of the garden to create space closed against surroundings. In the Holland garden I create one building that contains galery, café, bookshop and education center. The groundplan shape results from the axes of the Floral Garden. The Holland Garden is a changing space, variable is the inner disposition of the building as well. In the south part I project glasshouses, outdoor patches, a workshop building, water atractions and a voliere for keeping birds. The groundplan solution of this part goes out from the groundplan of the building in the Holland garden.
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Revitalization Program of Floral Garden in Kromeriz
Odstrčilík, Viktor ; Mazalová, Alena (referee) ; Sochor, Jan (advisor)
Project is situated in Kvetna garden in Kromeriz. All project is very clean, smart and minimalistic. All functions is located in ground floor of existing building. There is ticket office, shop, educating center and library. In garden is located only small cofee house and wood boxes which is like garden in garden. In theese boxes is sited orange trees and tulips. In other boxes is sited gardendig and stuffs like that.
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